AI isn’t just about tech or futuristic tools—it’s about solving real-world challenges. Join Abel Sanchez, a seasoned marketer and COO of Starfish Ad Age, who’s spent over 20 years helping businesses transform the way they connect with their audiences. Abel will bring his expertise to the table, breaking down the myths around AI and showing you how it can make your workflow simpler, your team stronger, and your results more impactful. This is about practical solutions that save you time, energy, and resources.


What You'll Learn
Tackle the Myths Head-On: Cut through the noise about AI and understand how it can support you - not replace your team.
AI-Driven Efficiency: Gain actional tips for seamlessly integrating AI into your daily operations to save time and streamline tasks.
Future-Proof Your Skills: Discover actionable tips to stay competitive in the rapidly evolving marketing landscape.

Member Benefits
Exclusive Access to the New AAF Houston Online Community: Engage with peers, share insights, and collaborate.
Real-Time Support: Post your top questions or workflow challenges in the community for Abel to address live or in follow-up discussions.

Takeaway resouces for Success
All attendees will walk away with:
CustomGPT Automation Assistant: A personalized tool to simplify tasks and enhance your marketing efficiency.CustomGPT- AAF Club Builder. (Bonus: Members get full instructions, copy and paste.)

Interactive Q & A
Have burning questions? Get them answered directly by the experts during our interactive Q&A session. This is your chance to engage and get personalized insights.

Abel Sanchez COO has been in the marketing industry for over 20 years. His experience spans from traditional and digital media. Co-Founded Starfish Ad Age in 2017, his approach to AI has been to adapt to new technology and see them as a tool rather than a temporary trend. As an early adopter of digital marketing, Abel was among the first thousand professionals worldwide to obtain IAB Interactive Advertising Bureau certification. Today his forward-thinking approach has led him to become a certified expert and administrator across multiple automation platforms, positioning him at the intersection of marketing and technological innovation.
Beyond his professional work, Abel advocates for the practical application of technology in marketing and automation in both a professional and personal setting, emphasizing a balanced approach to technology adoption. Locally he serves on several committees and proudly serves as the chair of the Longview Chamber Of Commerce Cyber Security Summit.
Abel's professional philosophy, "Learn, Grow, Repeat," reflects his commitment to continuous adaptation in an evolving digital landscape. He continues to help businesses and individuals navigate the digital transformation journey, providing strategic guidance for sustainable growth in an increasingly automated.world.d world.
Thank you, Starfish Ad Age, for making this event possible! We are grateful for your unwavering support and dedication to the American Advertising Federation. Starfish Ad Age is AAF's in-kind sponsor, providing us with support and consultancy for our digital transformation. Your commitment fuels our success and helps bring ideas to life. This event would not be possible without you, and we are honored to share this journey together. Here’s to the creativity, collaboration, and innovation that you inspire—today and always!

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